New intervention by Chilean artist Felipe Smides in Villa Urquiza painted last weekend . The anti-comsumerist craze is known as culture jamming whereby advertising billboards are altered to change their meaning. With this intervention, Felipe has changed the poster that champions the benefits of a pain killing drug with the message ‘Set fire to your slavery’ (‘Incendia tu esclavatud’) with two giant matches.
Over recent weeks, anti-consumerist graffiti on advertising billboards in Buenos Aires has become an increasing common sight. The craze known as culture-jamming, whereby billboards and posters are defaced to alter their meaning and message, seems to be catching on particularly around Palermo, Villa Crespo and Chacarita.
It can be a risky business putting the face of a politician on an advertising billboard. With less than four months to go until the presidential elections in Argentina and less than two weeks until the Federal Capital of Buenos Aires choses its mayor, hundreds of campaign posters with the names and faces of the different political candidates have been defaced all over the city.